Babaamaajimowinan (Telling of news in different places)

ThreeSixty Journalism Launches Multimedia Storytelling Institute for High School Students This Summer

Future journalists report on one of society’s most pressing needs – healing

ST. PAUL, Minn. (July 10, 2024) — ThreeSixty is launching a new, three-week summer camp, Multimedia Storytelling Institute, that will bring 18 high school reporters to the University of St. Thomas College of Arts and Sciences to launch their reporting careers. The journalism learning opportunity will be held July 8-25 and is supported by a preeminent roster of media experts.

Supported by Blue Cross and Blue Shield of Minnesota, the camp will explore the ongoing legacy of racism in healthcare and how Minnesota communities are working to heal, reclaim well-being, and center culturally based wisdom to create a healthier future.

Student reporting teams will complete written stories for publication, a TV-ready video package, and social media content. Media partners include Star Tribune, Pioneer Press, MinnPost, FOX 9, KARE-11, KSTP-TV, WCCO-TV, Lindsey Seavert Studios and BMA Cable Networks.

"Student journalists will draw on their own lived experiences to report on the importance of collectively healing from trauma and utilizing culturally based wisdom to improve health outcomes,” said Bukata Hayes, Vice President of Racial and Health Equity and Chief Equity Officer and Blue Cross and Blue Shield of Minnesota. At Blue Cross, we want to not only address how racism and oppression adversely impact health but also uplift how communities are working to heal themselves and create a healthy and liberatory future."

Stories will spotlight the African American Babies Coalition, the Birth Justice Collaborative, Indigenous People’s Taskforce, Kente Circle, Native American Community Clinic, and Urban Roots.

“Multimedia Storytelling Institute is the ultimate hands-on learning opportunity for aspiring media makers,” said ThreeSixty Director Kenzie O’Keefe, who joined the program in the fall of 2023. “Getting to work with newsroom pros on stories that will be professionally published while in high school is a big reason there are more than a dozen ThreeSixty program alums working in local newsrooms as professionals. It’s powerful for students, coaches, industry and community to learn from one another.”

About ThreeSixty Journalism

ThreeSixty Journalism is a multimedia storytelling program for Minnesota youth. Grounded in the principles of journalism and focused on contributing to more accurate narratives and representative newsrooms, ThreeSixty offers technical, ethical, and entrepreneurial training for fulfilling careers in storytelling and civic leadership. The program has been housed at the College of Arts and Sciences at the University of St. Thomas since 2001. ThreeSixty serves a student community that represents the racial and cultural diversity of the Twin Cities, focusing on serving students of color and students who hold marginalized identities. The cohort for this year’s Multimedia Storytelling Institute is 94% students of color.

About Blue Cross and Blue Shield of Minnesota

For more than 90 years, Blue Cross and Blue Shield of Minnesota ( has supported the health, wellbeing and peace of mind of our members by striving to ensure equitable access to high quality care at an affordable price. We are on a mission to inspire change, transform care and improve health for the people and communities we serve by reinventing both ourselves and the broader system. Our more than 2.5 million members can be found in every Minnesota county, all 50 states and on four continents. As a proud nonprofit organization, we believe working to advance wellness for all Minnesotans is the greatest investment we can make. Our goal is nothing less than for everyone to be able to achieve their full health potential, regardless of race or other socially defined circumstances. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, which serves more than 107 million members across the U.S.


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