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Apple jumps into the AI arms race with OpenAI deal

The iPhone maker has mostly stayed on the sidelines as the tech industry goes wild for AI. Not anymore.

SAN FRANCISCO - Apple officially launched itself into the artificial intelligence arms race, announcing a deal with ChatGPT maker OpenAI to use the company's technology in its products and showing off a slew of its own new AI features.

The announcements, made at the tech giant's annual Worldwide Developers Conference on Monday in Cupertino, Calif., are aimed at helping the tech giant keep up with competitors such as Google and Microsoft, which have boasted in recent months that AI makes their phones, laptops and software better than Apple's. In addition to Apple's own homegrown AI tech, the company's phones, computers and iPads will also have ChatGPT built in "later this year," a huge validation of the importance of the highflying start-up's tech. The deal will put ChatGPT in front of millions of Apple users who might not know about or want to use it directly on their own.

Apple's jump into AI underscores the extent to which the tech industry has bet its future on the technology. The iPhone maker has generally positioned itself over the years as charting its own way, focusing on a closed ecosystem centered on its expensive phones and computers, touting that model as better for users' privacy. But the embrace of generative AI shows that the technology trend is too powerful for even Apple to ignore.

https://www.washingtonpost.com/technology/2024/06/10/apple-openai-chatgpt-deal-siri/

 

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