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Wendy's now says it won't start using surge pricing similar to Uber, Lyft

Wendy's now says that it has no plans to increase prices during the busiest times at its restaurants.

Chief Executive Kirk Tanner said earlier this month the burger chain would start testing dynamic pricing, similar to how Uber and Lyft change rates based on demand.

The company said Wednesday, after Tanner's comments began to circulate widely this week, that any features it decides to test in the future "would be designed to benefit our customers and restaurant crew members."


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