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Kellogg CEO under fire for suggesting cereal as a money-saving dinner

People angered by the rising cost of food have found another villain in the ongoing saga of inflation: the CEO of WK Kellogg, who recently suggested in a TV interview that cash-strapped consumers should eat cereal for dinner to save money.

The comments, which CEO Gary Pilnick made during an appearance last week on CNBC, soon began circulating on social media, where they struck a nerve with people, many of whom likened them to Marie Antoinette's infamously heartless - and possibly misquoted - "let them eat cake" line.

Pilnick touted a marketing campaign that his company launched urging people to give "chicken the night off" and instead consume bowls of Frosted Flakes and Frosted Mini-Wheats. Those advertisements don't make the explicit pitch for cereal as a cost-saving move, instead showing it as a fun way to shake up a family's dinner-table routine. But Pilnick brought it up when CNBC host Carl Quintanilla questioned him about rising prices at the grocery store.


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