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After backlash, Minnetonka moccasins relaunch style with redesign by Indigenous artist

The Minneapolis footwear maker is working to reconcile its use of Native American designs and ideas

The moccasin-maker Minnetonka, 2½ years after apologizing for cultural misappropriation, has relaunched its best-known style after a redesign by a Red Lake Nation artist.

The Thunderbird, first introduced in the 1950s, is now Animikii. Graphic designer and activist Lucie Skjefte, a citizen of Red Lake Nation, reimagined the shoe's beading work. It is named after her son, whose name coincidentally shares similar meaning as thunderbird in the Ojibwe language.

"The Thunderbird is one of our top-selling shoes and one of our most recognizable, so it's been important to us to think about it related to our reconciliation work, and the idea of redesigning it with an amazing artist like Lucie is such a privilege," Minnetonka President Jori Miller Sherer said.

https://www.startribune.com/minnetonka-moccasin-relaunches-thunderbird-style-indigenous-artist-redesign/600343838/

 

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