Indigenous artist featured at Super Bowl for first time
January 12, 2023
For the first time, an Indigenous artist’s works will be featured at the Super Bowl, gracing game tickets, displays and a massive Super Bowl mural in downtown Phoenix with images that reflect her multicultural roots.
Phoenix-based artist Lucinda Hinojos — who is Mexican-American as well as Pascua Yaqui, Chiricahua Apache, White Mountain Apache, and Pima — was chosen by the National Football League as the marquee artist of Super Bowl LVII, which will be played Feb. 12 at State Farm Stadium in Glendale, Arizona.
Her key design, unveiled publicly on Tuesday, Jan. 10, by the NFL, is what officials described as an “elaborate, deeply meaningful piece” that shows the iconic White Tank Mountains reflected in the traditional Vince Lombardi trophy, surrounded by Indigenous and Azteca dancers, corn, hummingbirds, baskets and cactus.