FDA launches campaign to address E-cigarette use among Native youth


The Food and Drug Administration announces the launch of the “Next Legends” Youth E-cigarette Prevention Campaign in an online webinar on June 8, 2022.

The campaign is part of the FDA’s ongoing efforts to protect youth from the dangers of tobacco use. “Next Legends” aims to educate American Indian/Alaska Native youth, ages 12-17, about the harms of vaping and other electronic tobacco devices.

“E-cigarettes are the most used tobacco product among youth, and they pose serious health risks if used during adolescence, when the brain is still developing,” Michele Mital, the acting director of the FDA’s Center for Tobacco Products, said in a news release.



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