Campaign helps town turn the tide against COVID
A small town, home to Pascua Yaqui Tribe citizens, in the Phoenix Valley was hit hard by the coronavirus
January 11, 2022
GUADALUPE – A mix of stigma, misinformation and bad accounting let COVID-19 run rampant through this small town in 2020. But the community stepped back from that brink by building partnerships and fostering trust to track cases and increase vaccinations.
In spring 2020, every town in the country was trying to figure out how to best deal with the rise of what would become an indefinite global pandemic.
By early summer, Guadalupe had become a hotspot – with an infection rate 4.6 times higher than that of surrounding Maricopa County, or 1,659 vs. 358 per 100,000 persons, according to a town report. Guadalupe, wedged between Tempe and Interstate 10 in the Phoenix Valley, is home to 6,500 mostly Hispanic residents along with citizens of the Pascua Yaqui Tribe.