As food prices rise, how much is too much?

Food prices have risen at their fastest rate in 13 years. At what point do consumers stop buying certain products?

Dec 17, 20210

Elizabeth Flores • liz.flores@startribune.com count

A Cub Foods employee stocks fruits and vegetables at a store in St. Paul on Nov. 15. Food prices have risen 6.4% in the past year, causing some shoppers to seek out lower-cost options or buy less.

The price of food could rise 40% on average before consumers start switching to different products or buying less, according to a recent survey.

British firms Ingredient Communications and SurveyGoo asked a thousand U.S. and U.K shoppers this month how much more they'd pay for certain products to gauge when consumers find items too expensive.

Inflation is affecting the cost of nearly all goods, including food. Most of the roughly 500 U.S. consumers surveyed have noticed an increase in their grocery bills and blamed a variety of factors, like supply chain problems, high fuel prices and post-pandemic economic recovery.

https://www.startribune.com/as-food-prices-rise-how-much-is-too-much-inflation-survey/600127693/