Hormel unveils bacon-scented wrapping paper
The company is giving away the gift wrap in an online contest
November 10, 2021
When Hormel says, "Everything is better wrapped in bacon," it means it.
While asparagus, dates and even steaks are often wrapped in these savory slices of pork, Hormel Foods is hoping fans will also enjoy gifts wrapped in its new bacon-scented wrapping paper.
The Austin, Minn.-based food maker unveiled the paper Tuesday in what has become a bit of a tradition to promote its Black Label brand using the highly recognizable scent of bacon.