Dairy Queen goes to court over Blizzard name

A federal judge will decide whether to stop a Massachusetts company from selling Blizzard spring water


October 20, 2021

Dairy Queen is suing a company for using the Blizzard brand name.

A federal judge in St. Paul is hearing arguments this week in a lawsuit by International Dairy Queen Inc. that accuses a Massachusetts company of wrongfully using the "Blizzard" name for bottled spring water and asks for damages.

Dairy Queen, based in Bloomington, is suing W.B. Mason Co. of Brockton, Mass., alleging its bottled spring water bearing the Blizzard name is a trademark infringement and is unfair competition.

U.S. District Court Judge Susan Richard Nelson is overseeing the trial, which is expected to run through Thursday and continue next month on Nov. 8 in St. Paul.



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