Minnetonka Moccasin apologizes to Native Americans for not acknowledging its reliance on them

The Minneapolis footwear maker for several years has been discussing steps to reconcile its use of Native American designs and ideas


October 12, 2021

Minnetonka moccasins

Minnetonka Moccasin Co., the Minneapolis company that over 75 years popularized Native American-styled footwear across the country, issued a formal apology Monday for adopting Native American culture without acknowledgment.

The company, which dropped "moccasin" from its logo in 2008, has now removed the word from much of its corporate messaging and is calling itself simply Minnetonka.

"Minnetonka deeply and meaningfully apologizes for having benefited from selling Native-inspired designs without directly honoring Native culture or communities," the company said in a statement.



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