Tesla opens store on Native land
September 27, 2021
NAMBÉ, N.M. — Carmaker Tesla has opened a store and repair shop on Native land for the first time, marking a new approach to its yearslong fight to sell cars directly to consumers and cut car dealerships out of the process.
The white-walled, silver-lettered Tesla store, which opened last week, sits in Nambé Pueblo, north of Santa Fe, on tribal land that's not subject to state laws.
The electric car company can only sell and service its vehicles freely in about a dozen states, while it faces restrictions in others. Some, like New Mexico, ban Tesla from offering sales or repairs without going through a dealership. In January, the company struck a deal with Michigan to resolve a 2016 lawsuit, a symbolic victory that allowed it to sell in the backyard of the nation’s largest carmakers.