GAP's Fall Styles Feature Up-and-Coming Lakota Actress
September 9, 2021
SAN FRANCISCO - The GAP, Inc. has launched a new ad campaign that skips fashion models in favor of "change-making individuals" including JaShaun St. John, a 20-year-old Lakota actress from the Crow Creek and Pine Ridge Indian Reservations in South Dakota.
"We brought actors, activists, artists, and an astronaut together, showed them our new fall line-then added a mic," the GAP's website notes. "What we got were renewed voices and unique perspectives from individuals, for all."
St. John's role in the campaign grew out of her work with Oscar-winning director Chloé Zhao, who recommended the young actress to the apparel maker.