Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

GAP's Fall Styles Feature Up-and-Coming Lakota Actress


September 9, 2021

JaShaun St. John (pictured, left), a Lakota actress from the Pine Ridge Indian Reservation, is featured in Gap's fall ad campaign thanks to a recommendation from Oscar-winner Chloe Zhao (right) (Photo/Courtesy of Jesse St. John)

SAN FRANCISCO - The GAP, Inc. has launched a new ad campaign that skips fashion models in favor of "change-making individuals" including JaShaun St. John, a 20-year-old Lakota actress from the Crow Creek and Pine Ridge Indian Reservations in South Dakota.

"We brought actors, activists, artists, and an astronaut together, showed them our new fall line-then added a mic," the GAP's website notes. "What we got were renewed voices and unique perspectives from individuals, for all."

St. John's role in the campaign grew out of her work with Oscar-winning director Chloé Zhao, who recommended the young actress to the apparel maker.


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