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Report: Amazon plans to open bigger stores, kind of like department stores but smaller

The e-commerce giant is reportedly opening 30,000-square-foot stores that will sell clothing, electronics and household goods


August 20, 2021

Ken Lambert | Seattle Times

Amazon is reportedly planning to open retail stores that are the size of big-box outlets like Best Buy, the Wall Street Journal reported. Shown is the first Amazon Fresh store, which opened in Bellevue, Wash., earlier this year. It allows customers to check out with an app or credit card.

After years of squeezing brick-and-mortar retailers, Amazon is reportedly poised to launch its own department stores - with a focus on apparel, electronics and household goods but in a scaled-down format.

An Amazon spokeswoman declined Thursday to address the report in the Wall Street Journal. "We do not comment on rumors and speculation," she said in an e-mail to the Washington Post, whose owner Jeff Bezos is the founder and executive chairman of Amazon.

The e-commerce giant, which last year had $386 billion in sales, has been expanding into physical retail in recent years, opening grocery stores, book shops and specialty pop-ups around the country. Analysts say its latest foray - while unexpected - provides an opportunity to reach customers in a new way.


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