Online holiday spending increases 32%, sets record
January 12, 2021
With many people choosing not to venture out to physical stores to buy gifts, this past holiday season saw a record-breaking $188.2 billion in U.S. online purchases, which represents more than 32% growth from the year before.
According to Adobe Analytics, average daily online revenue exceeded $3.1 billion during the holiday season from November through December, up from $2.3 billion in 2019.
For the first time, every day of the holiday-shopping season exceeded $1 billion in online sales, fulfilling expectations that the coronavirus pandemic would push consumers to spend a record amount of holiday items from the safety of their homes.