Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

Online holiday spending increases 32%, sets record


January 12, 2021


Packages passed down a conveyor belt awaiting shipping labels at Amazon in Shakopee during the holiday season.

With many people choosing not to venture out to physical stores to buy gifts, this past holiday season saw a record-breaking $188.2 billion in U.S. online purchases, which represents more than 32% growth from the year before.

According to Adobe Analytics, average daily online revenue exceeded $3.1 billion during the holiday season from November through December, up from $2.3 billion in 2019.

For the first time, every day of the holiday-shopping season exceeded $1 billion in online sales, fulfilling expectations that the coronavirus pandemic would push consumers to spend a record amount of holiday items from the safety of their homes.


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