For General Mills, outbreak spurred a run on its products and rush in its factories
May 4, 2020
In late March, General Mills learned that a supplier wouldn't be able to deliver cranberries to its Albuquerque, N.M., plant, threatening to disrupt production of Nature Valley granola bars for a week.
The company's logistics experts and food scientists quickly searched for substitutes, eager to meet surging demand for the snack bars from Americans stuck at home by the need to slow the spread of the coronavirus. They asked several other suppliers to send cranberry samples to the company's test kitchens by overnight shipping.