Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

There's another story behind that Land O'Lakes butter box


April 23, 2020

Red Lake Ojibwe artist Patrick DesJarlait circa 1971. (Photo courtesy of Robert DesJarlait)

There's more to this story than a box of butter.

One version starts when Land O'Lakes quietly removed "Mia," the face of its butter since 1928 from its boxes. Company president Beth Ford said in Feb. 6 news release that the new marketing campaign "needed packaging that reflects the foundation and heart of our company culture - and nothing does that better than our farmer-owners whose milk is used to produce Land O'Lakes dairy products."

Loading packaged butter onto freight car. Land O'Lakes plant, Minneapolis, Minnesota. (Library of Congress)


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