How a discovery in an Iowa factory led Cargill to work with Goop

Feb 03, 20200

Adam Rose – TNS count

Last year, Gwyneth Paltrow's company Goop began using an ingredient from Diamond V in an immunity-boosting chew called "Perfect Attendance." Above, Paltrow is seen in "The Goop Lab" on Netflix. Gwyneth Paltrow in "The Goop Lab" on Netflix.

Long before kombucha and kimchi were hip, some Iowa factory workers were living and breathing the benefits of fermented foods.

An insurance company in the early 2000s noticed workers inside the Diamond V plant in Cedar Rapids, a maker of animal supplements from fermented ingredients, simply weren't getting sick as often as their spouses or the company's office workers. The insurer and an independent immunologist investigated and confirmed that the factory workers had healthier immune systems.

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