It's Time to Rethink the 'Trend' of Burning Sage on Instagram

"Cleanse Your Head of Bad Vibes," reads an email that recently landed in my inbox, announcing a new sage-infused shampoo — one of many 2019 beauty launches that cheekily refers to the energy-clearing power of white sage, or Salvia apiana, a medicinal herb native to southern California and northern Mexico. For years now, beauty and wellness brands have banked on the "high vibe" reputation of sage to sell products.

But for centuries, Indigenous tribes have burned white sage in spiritual ceremonies to cleanse, purify and pray.

https://www.yahoo.com/lifestyle/time-rethink-trend-burning-sage-130000078.html