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Hy-Vee Introduces Midwest Shoppers to Joe Fresh Fashion Apparel and Accessories

Select Minneapolis-area Hy-Vee locations to offer new line of fashion solutions


MINNEAPOLIS, Minn. (July 26, 2019) — Hy-Vee, Inc. announces today select Minneapolis-area locations will offer fashion apparel and accessories in partnership with Joe Fresh.

Joe Fresh, one of Canada’s leading fashion retailers, is an affordable brand with essential style, smart value and every day relevance. Hy-Vee’s introduction of Joe Fresh will be the first of its kind to Midwest shoppers as the brand is primarily sold in nearly 1,500 Canadian retail locations. Among these locations are Loblaws, a top Canadian grocery retailer, and Shoppers Drug Mart, a leading Canadian drug store retailer. In addition, Joe Fresh operates 11 freestanding stores in Canada as well as New York.

“Affordable clothing, accessories, footwear and beauty will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” said Darren Baty, executive vice president of non-foods for Hy-Vee. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format.”

The following Minneapolis-area Hy-Vee stores will offer the Joe Fresh line at the following locations. Product categories and offerings will vary by store.

 Robbinsdale Hy-Vee (3505 Bottineau Blvd., Robbinsdale) – available late July 2019

 Eagan Hy-Vee (1500 Central Park Commons Drive, Eagan) – available late August 2019

 Lakeville Hy-Vee (16150 Pilot Knob Road, Lakeville) – available late August 2019

 Brooklyn Park Hy-Vee (9409 Zane Ave., N., Brooklyn Park) – available early September 2019

 Shakopee Hy-Vee (1451 Adams St., S., Shakopee) – available early September 2019

 Cottage Grove Hy-Vee (7280 E. Point Douglas Road, S., Cottage Grove) – available mid-September 2019

 Savage Hy-Vee (6150 Egan Drive, Savage) – available mid-September 2019

In 2017, Hy-Vee announced its innovative and groundbreaking partnership with F&F, an international-leading fashion retailer with nearly 750 locations across Central Europe and Asia, in select stores. With today’s announcement, Hy-Vee will now partner with Joe Fresh as its clothing retailer of choice.

“At Hy-Vee, we focus on the evolving lifestyles of our customers, and we continuously look for ways to make our customers’ lives easier, healthier and happier,” Baty said. “We transitioned our fashion retail partnership to Joe Fresh to offer larger product diversity with Midwestern styles that we believe will be appealing to the Hy-Vee shopper.”


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