Insurers target seniors with shifting Medicare options

With a marketing blitz for products old and new, health insurers are pulling out all the stops in Minnesota to woo more than a quarter-million Medicare beneficiaries who must find new coverage for 2019.

Open enrollment for people in Medicare starts Monday, and a Star Tribune analysis of federal data shows that consumers are seeing big changes in the lineup of Medicare health plan offerings, including more of an urban-rural divide in the choices they’re finding.

http://www.startribune.com/insurers-target-seniors-with-shifting-medicare-options/497532951/