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Colleges Recruit at Richer, Whiter High Schools

The findings come from newly collected data on high school recruitment visits, when colleges send representatives across the country to court potential students. We gathered data on these visits throughout 2017 for 150 colleges and universities. (The data does not include other forms of recruitment like brochures, emails and visits not posted online. It also cannot account for instances where a high school may lack the capacity to host recruitment events.)

Knowing which high schools receive recruiting visits is important because debates about access to higher education often focus on students’ abilities but ignore how colleges identify and prioritize prospects.


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