Why you'll be hearing 'Bold North' all week and the story behind Minnesota's new motto

“Bold North.”

If you haven’t heard it yet, you will. A lot this week.

From billboards to merchandise to the utterances of the international media that has descended on the Twin Cities, “Bold North,” the tagline of Super Bowl LII, will be everywhere.

https://www.twincities.com/2018/01/29/why-youll-be-hearing-bold-north-all-week-and-the-story-behind-minnesotas-new-motto/