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Super Bowl ads are only one way local ad agencies tap into the big game

Immediately before the NFL’s shield logo fills your TV screen and Super Bowl LII kicks off at U.S. Bank Stadium next Sunday, a Minnesota-based bank and ad agency will air a 30-second commercial in front of an anticipated crowd of more than 100 million viewers nationwide.

The work of U.S. Bank and Carmichael Lynch is but one effort Minnesota’s business community will enact with the Super Bowl in its backyard in Minneapolis. Other advertising firms have produced regional ads to air during the big game, and they will unveil “activations,” or interactive events, that showcase brands while entertaining potential customers.


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