Judge dismisses dozens of complaints against Santa Fe Natural Tobacco Co.

A federal judge in Albuquerque has dismissed more than two dozen complaints against Santa Fe Natural Tobacco Co., but allowed others to proceed against the maker of Natural American Spirit cigarettes, which is accused of purposely deceiving consumers into thinking the high-priced smokes are safer and healthier than other cigarettes by using such terms as “organic” and “additive-free” in its marketing and packaging.

Scores of plaintiffs from at least a dozen states sued after the federal Food and Drug Administration in 2015 found the terms misled consumers regarding risks associated with the products.

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