How Native American Artists Are Getting the Market Boost They Need


December 19, 2017

Check anyone’s Instagram feed from Coachella this year (or last, or the year before) and you’re likely to see feathers, beads, and moccasins. Urban Outfitters sold Navajo Hipster Panties. And the Santa Fe Indian Market (SWAIA) drew more than 175,000 people since 2014, who collectively spent $140 million, up from $100 million in 2007, according to Nocona Burgess, current SWAIA artist and former board member.

Clearly, there’s a demand for the Native American aesthetic—so why do so many Native Artists have trouble connecting with the market?


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