Polaris says it's the end of the line for Victory Motorcycle brand
January 10, 2017
Polaris Industries will exit the Victory Motorcycle brand it started from scratch 18 years ago, citing a mix of competitive pressures and lack of market share.
The Medina-based company's announcement Monday will not affect Polaris' fast growing Indian Motorcycle brand or other divisions, officials said. CEO Scott Wine said the "winding down" of the Victory brand will begin immediately.