Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

Target to end long-running IndyCar sponsorship as it changes sports marketing approach


For 27 years, Target’s bull’s-eye has been a triumphant fixture on the IndyCar scene, connected to more than 101 victories including four Indianapolis 500 wins.

But not for much longer. The Minneapolis-based retailer said Wednesday that it will end its longest-running sports sponsorship and one of the longest-running in all of motor racing. The partnership with Chip Ganassi Racing and its IndyCar Series team led by driver Scott Dixon will come to a close at the end of the 2016 season.

Target will continue to sponsor Ganassi’s NASCAR Sprint Cup Series team with Kyle Larson in 2017.


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