Pride merchandise is growing business for Target, Macy's and mom-and-pop shops alike
Long before rainbow-maned unicorn floats showed up at Target and “Love is Love” shirts hit Macy’s, Jim Connelly’s shop in Loring Park was one of the go-to sources around the Twin Cities for all things pride-related.
It still is. The Rainbow Road, a gay gift shop, has already sold hundreds of rainbow flags this month, reordering them three times since the June 12 mass shooting at a gay nightclub in Orlando.
In the weeks leading up to this weekend’s Twin Cities Pride festivities, his business has been busier than ever. The increase comes despite the uptick in mass retailers that over the years have started to hawk rainbow-themed merchandise during the month of June — not just Target and Macy’s, but also Old Navy, Hot Topic and Spencer’s. While some might be cynical about big corporations trying to make a buck on pride celebrations, Connelly is encouraged by it.