Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

Budweiser Sued for Stealing Native American Slogan


The Native American slogan "Heritage, Pride & Strength" was used to promote Budweiser on banners hung in convenience stores.

U.S. beer giant Anheuser-Busch has been sued for using the slogan of a Native American tribe in its Budweiser and Bud Light advertising.

The Lumbee Tribe of North Carolina filed the lawsuit Tuesday, claiming the company wrongfully appropriated the slogan "Heritage, Pride & Strength" to promote its beer products on banners hung in convenience stores. The tribe’s logo, a circle divided into red, yellow, blue and white quarters to represent each cardinal point, is also featured in the banners.


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