Budweiser Sued for Stealing Native American Slogan
The Native American slogan "Heritage, Pride & Strength" was used to promote Budweiser on banners hung in convenience stores.
U.S. beer giant Anheuser-Busch has been sued for using the slogan of a Native American tribe in its Budweiser and Bud Light advertising.
The Lumbee Tribe of North Carolina filed the lawsuit Tuesday, claiming the company wrongfully appropriated the slogan "Heritage, Pride & Strength" to promote its beer products on banners hung in convenience stores. The tribe’s logo, a circle divided into red, yellow, blue and white quarters to represent each cardinal point, is also featured in the banners.