Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

Budweiser Faces Another Lawsuit Over Culturally Offensive Beer Ad


This week, the Lumbee Tribe of North Carolina filed a suit against Anheuser-Busch and its distributor for using the tribe’s official logo and slogan in a local marketing campaign for beer. These ads prominently featured images of a tribal dancer, the tribe’s logo, and the tribe’s slogan — “Heritage, Pride & Strength” — above coolers of Budweiser and Bud Light.

The Lumbee Tribe’s logo is a circle divided into quadrants to represent the four directions and the four qualities of a balanced life: the spiritual, the emotional, the physical, and the intellectual. This imagery is “symbolic of the Circle of Life and emphasizes the importance of each Lumbee being a whole person,” according to a recent lawsuit.


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