Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

Jackalope Airs First-ever Ad Entirely in Lakota, Launches Initiative to Preserve the Endangered Language


Communications and advertising agency Jackalope recently aired the first-ever branded ad completely voiced in Lakota for the Black Hills Federal Credit Union (BHFCU), which is playing on stations across South Dakota. The campaign recently won Best of Show and a gold American Advertising Award at the AAF-Black Hills awards show. For Jackalope, the effort is part of a larger movement to preserve the Lakota language, place Lakota consumers on an equal plane and give greater representation to a voice conspicuously absent from the media or present only in controversy, like the debate over the Washington Redskins name.

Through a partnership, Jackalope will offer Lakota translation services for free to any business or organization seeking to translate its advertising.


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