The Drive: Billboard delivers dark, clever distracted driving message

A digital billboard put up last week along a busy freeway in downtown Toronto blatantly encouraging motorists to “Text and Drive” generated a lot of buzz and even outrage that the advertisement was sponsored by a funeral home.

On the surface, it appeared as if the Wathan Funeral Home was trying to drum up business. But really, the eye-catching and somewhat morbid message was a deftly crafted public service announcement to get drivers to put down their phones.

http://www.startribune.com/the-drive-billboard-delivers-dark-clever-distracted-driving-message/380428301/