Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

The Drive: Billboard delivers dark, clever distracted driving message


A digital billboard put up last week along a busy freeway in downtown Toronto blatantly encouraging motorists to “Text and Drive” generated a lot of buzz and even outrage that the advertisement was sponsored by a funeral home.

On the surface, it appeared as if the Wathan Funeral Home was trying to drum up business. But really, the eye-catching and somewhat morbid message was a deftly crafted public service announcement to get drivers to put down their phones.


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