Not Famous Enough? Navajo Nation Loses Urban Outfitters Case

The Navajo Nation lost two counts in a multi-million dollar lawsuit against Urban Outfitters because the tribe’s trademark is not “famous” enough, the court siding with the fashion giant's argument that "Navajo" is a generic term for a style or design.

The tribe—the largest in the United States—had to prove that the term “Navajo” is “widely recognized by the general consuming public of the United States” to move forward with the trademark dilution case, which few courts have been able to prove, said New Mexico’s District Judge Bruce Black on Friday.

http://www.telesurtv.net/english/news/Not-Famous-Enough-Navajo-Nation-Loses-Urban-Outfitters-Case-20160518-0031.html