Red Lake Nation News - Babaamaajimowinan (Telling of news in different places)

American Indian College Fund Debuts Campaign to Increase American Indian College Students


DENVER — At the center of the American Indian College Fund’s new campaign is a staggering statistic—less than one percent of college students are American Indian. The College Fund joined forces with longtime partner, Portland-based advertising agency Wieden+Kennedy, to create a public service announcement to increase enrollment.

“We are in the business of ensuring that American Indian students are able to use modern tools to build better societies in their communities and in the United States. A college education is a critical tool we can help students access. Our new campaign bridges the traditional world of the students we serve with that of contemporary society, in a respectful way to Native cultures while giving the public a glimpse of our students. Startling statistics deserve a creative approach to drive the message home. We are particularly appreciative of our long relationship with Wieden+Kennedy that resulted in this exciting and beautiful campaign,” said Cheryl Crazy Bull, president and CEO of the College Fund.


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