Target CEO Brian Cornell visiting homes of customers
Target is going to great new lengths to understand its customers — to the point where corporate leaders are going into people’s homes, opening up closet doors and poking around cupboards.
CEO Brian Cornell was going to Chicago Wednesday night for another home visit, hoping to understand such things as consumers’ food choices, fashion trends and shopping habits. So far, he and about a dozen key officers have met with Hispanic moms and single millennials in various cities to do some “fundamental ethnography work,” an approach new to the retail chain.
Most times, consumers have no idea they’ve got the undivided attention of the man in charge.