Polaris a 'founding sponsor' for new Vikings stadium
Polaris Industries Inc. has signed a 10-year marketing deal with the Minnesota Vikings that gives the off-road vehicle, snowmobile and motorcycle maker its own U.S. Bank Stadium gate and branding inside and outside the facility.
“We are really excited about this. It’s one of the things we have been working on for over a year,” said Polaris CEO Scott Wine. “We are extremely pleased with the exposure of Polaris in the new U.S. Bank Stadium and what we will get through the year in the way of various outreach efforts with the Vikings.”