BSU looks to culture change to combat binge drinking
BEMIDJI—BSU campus leaders are attempting to break a pattern of alcohol-related incidents at the school by focusing not on policy, but on culture.
Thousands of green rubber bracelets that read: "S.O.S. SAVE OUR STUDENTS," wrap around wrists across campus. A university-endorsed video encouraging students to use the buddy system was shown at freshman orientation and in some classrooms. And like no time in recent memory, a sense of community washes over the people here, leaders say—nine months after a student's hypothermia death gripped the lakeside university.