General Mills sells Green Giant, Minnesota's vegetable grower
Green Giant, one of the state’s best-known brands for nearly a century, is moving to New Jersey.
General Mills Inc., which picked up Green Giant in its 2001 merger with Pillsbury Co., agreed Thursday to sell the business to B&G Foods for $765 million in cash.
The deal is B&G’s largest purchase and will nearly double the company’s size. It also immediately raises B&G’s profile with retailers as one of the biggest purveyors of vegetables in North America.