General Mills to remove artificial colors, flavors from fruit snacks

General Mills will remove artificial colors and flavors from its fruit snacks, a particularly colorful product and a favorite with kids.

The move comes two months after General Mills announced it would phase out artificial colors and flavors in cereal, its biggest U.S. product line.

Axing artificial colors and flavors is part of a food industry trend toward “cleaner” labels free of ingredients that aren’t natural, or don’t look that way. Consumers are showing an increasing wariness over processed food, a negative for packaged food sales.

http://www.startribune.com/general-mills-to-remove-artificial-colors-from-fruit-snacks/323115881/