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High Powered Executive And Former Fortune 500 CEO On A Mission To Save Lives

New York, NY/Nunica, MI, September 11, 2013 - Highly successful entrepreneur and Spring Lake, MI resident Brent Willis is a man on a mission. There are more than 1.3 billion smokers worldwide and Willis says his goal is to greatly reduce this number. Willis, the Chairman and CEO of Victory Electronic Cigarettes, based in Nunica, MI, says the company has plans for visiting more than fifty U.S. cities and internationally to spread the word about Victory.

Thousands of smokers have already kicked the habit using Victory Electronic Cigarettes. This life-saving campaign will kick off in Spring Lake, Michigan. Willis' involvement with Victory is strongly motivated by personal reasons. His father, a three-pack-a-day smoker, succumbed to lung cancer at an early age.

Victory Electronic Cigarettes has quickly built an attractive position in the rapidly growing Electronic Cigarette Category. Their competitive advantages include a strong online presence, unique internet marketing expertise and excellent national brand awareness. They have built a distinguished line of products and have a growing database of almost 100,000 online subscribers. Victory is one of the most preferred brands in the industry scoring strongest on real tobacco taste. Their recent expansion effort into retail chains has resulted in significant new distribution and increases in same store sales every month. They have assembled an experienced leadership team with an outstanding track record to take the business to the next level.

Before joining Victory, Willis served as the CEO of Cott Corporation, the world's largest retail brand beverage company. He also served as an Executive at Anheuser-Busch InBev, Coca- Cola, and Kraft Foods. Willis received his BSc in Engineering from the U.S. Military Academy at West Point and an MBA from University of Chicago.

Victory Electronic Cigarettes was launched in 2010 and just opened their doors this month in Nunica, MI, after moving the headquarters from Atlanta, Georgia. Victory Electronic Cigarettes uses state-of-the-art micro-electronic technology to provide smokers with a real smoking experience without tobacco, tar, carbon monoxide, ash or the smell associated with traditional cigarettes. In line with this, there is a push underway to get the E-Cig market regulated. Please see a recent discussion on Fox about the importance of this happening at:

Victory offers more than a dozen products starting at just $5.99. Samples of e-cigarettes, in flavors such as menthol, vanilla, blueberry, coffee and more, and various nicotine strengths, will be distributed to smokers at no cost during the tour. Representatives of Victory, a company that goes public on September 17th, will stop at major cities and some small cities and plan to attend major events such as NASCAR, marathons, concerts, etc., on their ‘Save The Life Tour.’ Consumers will also have a chance at winning a 2014 luxury vehicle.

For more information on Brent Willis and Victory Electronic Cigarettes, please visit: or call Alvina Alston at (201) 618-7626.


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