From Slavery to Raspberry-Flavored Indians: America’s Obsession With Stereotypes

Stereotypes help market American merchandise for more than a century, and the history of their use and abuse offers a strange and telling story of race relations in this country. Starting with sugar, its long history is interwoven with that of the slave trade. As sugar consumption increased, the exercise of raw power by European colonials came to dominate non-Western societies to meet the demands of production. Africans were captured and tight packed on board European slave ships and sailed from Africa to the sugar Islands of the Caribbean to labor in cane fields; but only after Indians were nearly made extinct by the brutality. Slavery was no ancillary part of early colonial economy, but a driving force, and sugar was king.

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