Eska Water Pulls Offensive Ad Campaign

A trickle of complaints has turned into a flood of controversy for a Quebec-based water company. Eska Water, one of the official sponsors for this year's Pride Week, drew the ire of First Nations groups and some of our readers with their "Protecting the Purity" ad campaign. After attempts to quell the growing backlash, Eska announced today that they are pulling the campaign.

http://torontoist.com/2011/07/eska_water_pulls_offensive_ad_campaign.php