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Super Bowl ads aim for the heart - and sometimes lower

After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart — and in some cases even lower.

The stakes are high since a 30-second spot costs more than $5 million for airtime alone. The goal is to capture the attention of the more than 110 million viewers expected to tune in to the big game on Feb. 4 — ideally by striking an emotional chord with the game audience that will rub off on brands.

https://www.twincities.com/2018/02/01/super-bowl-ads-aim-for-the-heart-and-sometimes-lower/

 

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